Naja Channels™
Become a Naja™ Creator
Your classes, your people, your own channel on the Naja Yoga™ platform. Here's everything you need to know.
Why Naja Channels™ exists
I built Naja Channels™ because I kept meeting instructors who pour everything into their teaching. You're building your brand, showing up for your people, filming content, and doing it all while actually teaching. And the options for sharing your work are honestly discouraging. You can post on YouTube for free and make nothing from classes you put your whole heart into, or you can try to build it all yourself: the website, the hosting, the payments, the marketing. Most of that has nothing to do with teaching, and all of it is expensive.
You shouldn't have to become a tech company to get paid for your work. So we made a place where you don't have to.
This isn't just for yoga teachers
Naja Yoga™ started with yoga, but Naja Channels™ is for movement people of every kind. If you teach, coach, or train, and you have people who want to learn from you, a channel can work for you:
- Former athletes who still have coaching in them and want to train the next ones coming up
- Dancers who want to turn their classes into a subscription instead of a one-time video
- Fitness instructors and personal trainers whose clients want workouts between sessions
- Pilates and barre instructors
- Run coaches and strength coaches
- Mobility, stretch, and recovery specialists
If your work is helping people move, you fit here. The channel is built around your discipline, your style, and your people.
What a Naja™ Channel is
Your channel is your own space on the Naja Yoga™ platform. It holds your on-demand classes, your resources, and a way for your people to request private sessions with you. You share your link with the community you've already built, they subscribe for a low monthly price, and you earn on every subscription. Your classes keep working for you even when you're not in the room.
Think of it like a co-op. The platform, the app, the payments, the hosting, and your own page on our site are already built and already running. You bring your teaching and your people. We handle the rest.
Your subscribers are yours
When someone subscribes to your channel, they're subscribing to you. They get your videos, your resources, and the ability to book with you. A channel subscription is not a Naja Yoga™ membership and doesn't include Naja™ classes. Your people come for you, and what they get is you.
What this is and isn't
Naja™ Creators are independent instructors with their own channel on our platform. Being a creator doesn't make you a Naja Yoga™ instructor or team member, and creators don't appear on the Naja™ team page or teach under the Naja Yoga™ name. This is its own thing on purpose: your brand, your work, your channel, with us carrying the heavy stuff behind it.
And you never have to touch the tech. You send us your finished videos and resources, and we review and publish them to your channel for you.
Ready when you are
We're cheering for instructors who are going hard on what they love. If that's you, we'd be honored to help you share it. We keep each season's additions small on purpose, so we can set every creator up well.
Frequently asked questions
Do I have to be a yoga instructor?
No. Channels are for movement people of every kind: trainers, dancers, coaches, Pilates and barre instructors, former athletes who want to keep coaching. If your work is helping people move, you fit here.
Naja Yoga™ is faith-forward. Do I have to be?
No. That's our brand, not a requirement for yours. We just ask that your content respects the spirit of the platform: family-friendly, no explicit lyrics, and no dark or occult themes. We review all content before it's published.
What do my subscribers get?
You. Your classes, your resources, and the ability to request private sessions with you. A channel subscription is not a Naja Yoga™ membership, so your people are subscribing to you specifically.
Will I be part of the Naja™ team?
Creators are independent partners with their own channel, so you won't be on the Naja™ team page or teach under the Naja Yoga™ name. Your channel is your own home for your own brand.
Who handles the uploading and the tech?
We do. You send us your finished videos and resources, and we review and publish them to your channel. One thing to know: we publish your content as you made it. We don't edit or fix videos unless we've arranged that ahead of time, so your video and sound quality are in your hands.
Will I be paid for my content?
You're paid from your subscriptions. When your people subscribe to your channel, you earn on every subscription, every month. We don't pay up front for content; your earnings grow with your subscriber base.
How much does it cost and how do I get paid?
We keep channels affordable for subscribers, and creators earn on every subscription. We'll walk through the exact numbers when we talk, before you commit to anything.
Will I have to advertise?
You share and promote your own channel; nobody knows your people like you do. Naja™ advertises the platform, and you'll be featured on our site as a creator, but we don't run advertising for individual creators. That said, as the Naja™ brand moves into larger arenas, the platform's reach grows, and every creator on it grows with us.
Will my content ever be on the main Naja™ library?
Possibly. If you create something we love, we may ask, case by case, about cross-posting it to the Naja™ on-demand library. If that ever happens, payment for the use of your content is agreed before we use it. Unless we make an arrangement like that together, your content is yours, for your channel.
How fast can I launch?
If you already have recorded classes, quickly. If you're filming new content, we'll set the pace together.
